LONDON – August 2015 – Arts Council England (ACE) commissioned Nordicity, in association with our partners Sound Diplomacy, to undertake a review of the career and talent development of artists in the contemporary popular music sector. By taking into account the existing support and opportunities across the music and cultural support ecosystem, the research aims to identify and address gaps for the development of artists' careers.
The study aims to better understand the ecosystem of existing provision and explore the rationale for public investment in the contemporary popular music sector, with a particular focus on the experiences of artists and bands at the ‘tipping point’ of their career. The research seeks to identify the barriers and challenges that exist for artists in accessing current support, and better understand and respond to the experiences of artists and bands, with a particular view towards the impact of digital disruption. Diversity and representation across England of the provision currently provided is to be identified as well as any barriers that are specific to those that fall within particular diversity strands or characteristics, including BAME, gender, geography, socio-economic, sexual orientation and disability.
Following an evidence-based approach, a wide-ranging consultation across the sector will include an extensive series of interviews, focus groups and an online survey. The survey is for every music artist, songwriter, composer, band and musician in England, as well as the teams and music industry around them (including managers, labels, publishers, venues, etc.).
To start your survey, click here.
For further information, or to contribute your voice towards this important piece of research, please contact Stephen Hignell, Nordicity: email@example.com.
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Nordicity is an international consulting firm providing strategy, policy and economic analysis for the arts, cultural and creative industries. Over the last three decades, Nordicity has become widely recognised as one of the leading international consultancies specialising in the profiling, economic and statistical analysis of the arts, cultural and creative sectors.
Established in the UK since 2008, some of Nordicity’s other clients have included the British Council, British Film Institute (BFI), UK Interactive Entertainment (Ukie), Scottish Government, the Welsh Government, Department for Culture, Media & Sport, Greater London Authority (GLA) and Nesta.