Nordicity Conducting Impact Assessment of Arts and Culture for the Regional District of North Okanagan (RDNO)

Nordicity, alongside Sproing Creative, has been commissioned by the Regional District of North Okanagan (RDNO) to conduct an impact assessment of arts and culture for Greater Vernon, BC. The assessment is investigating both economic and social value.

The project aims to inspire collaboration, appreciation, and increased recognition of the value of the arts and cultural sector in Greater Vernon. The impact assessment will allow RDNO to better understand the impact of the regional arts and culture sector its value and unique strengths. Additionally, the project will explore how the sector can be further marketed and grown strategically for the benefit of the community.

Through a five-phased mixed methods approach, the Nordicity Project Team is conducting research, community engagement, data collection and analysis. Marketing partner Sproing Creative will then develop a communications plan and brand strategy for Greater Vernon’s cultural brand.

The Project Manager for the Impact Assessment & Marketing Strategy is Louisa Plant, Senior Consultant. Louisa can be reached here.

Nordicity is a leading international consulting firm providing private and public-sector clients with solutions for Economic Analysis, Strategy and Business, and Policy and Regulation across four priority sectors: arts, culture and heritage; digital and creative media; and information and communication technologies (ICTs) and innovation. With offices in London (UK), Toronto, and Vancouver Nordicity is ideally placed to assist our clients to succeed in the rapidly evolving global markets.