Nordicity’s work with the CFC Media Lab and OCAD University’s Super Ordinary Laboratory, Pandemic Effect Study: Exploring COVID-19’s Impact on Ontario’s Women/Womxn-led Digital Media Businesses released and featured in LiisBeth:
The Feminist Recovery Strategy, Liisbeth, February 17, 2021
The research collective, Canadian Film Centre’s Media Lab (CFC Media Lab), OCAD University and Nordicity, funded by Ontario Creates Business Improvement Program, surveyed 28 women/womxn-led digital businesses in Ontario over five months in 2020. They gathered quantitative data through a survey and qualitative insights through a series of interactive workshops.
One might assume digital media companies would be well positioned to respond to an increasingly tech-focused economy. In fact, the survey showed that only 21 per cent had seen sales or personnel grow during the first six months of pandemic. About 50 per cent reported being fine for now. Another 18 per cent said they would survive but may have to lay off people, and 11 percent indicated they were in dire straits and may go bankrupt.
The pandemic also affected productivity—about 21 per cent reported they were more productive than usual during shutdowns, 61 per cent were operating at a slower pace and seven per cent had stopped working entirely.
The survey and workshops used a strategic foresight model to examine the trends and drivers behind deep social change, asking respondents to evaluate the issues affecting them both now as well as three years into the future.
Increased stress and focus on mental health was the top concern among respondents, both now and in the future.
The Pandemic Effect survey is repeatable, said Julie Whelan (she/her), associate director of Nordicity, a consultancy that designed and analyzed the survey. It could be used to gather information about other disruptions in other sectors and regions. It also includes a set of take-home worksheets participants can use as a thinking tool for planning for future disruptions.
“At the start of the pandemic, we were thinking the shocks or impacts of COVID would be intense but temporary,” said Whelan. “But, of course, what we have seen is that the experience is ongoing. So, there’s a chance to rethink how we operate and how we support businesses, maybe using some of the strategies identified (in the report) to build resilience for future shocks, which are undoubtedly around the corner.”
Read more here: https://liisbeth.com/the-feminist-recovery-strategy/”