The Digital Media Universe in Canada Presentation Report Release

The Digital Media Universe in Canada report and presentation is prepared by Nordicity on an annual basis for the Digital Media at the Crossroads (DM@X) conference. The sixth edition, presented on January 20th, 2023 at the DM@X conference, highlights the revenues, employment, and future trends in creative sectors including film/television, digital music, and videogames. The overarching themes that were touched upon for each creative sector were:  


Sectors are grappling to navigate a post-COVID world and adjusting to new realities regarding workforce,  consumption, and possible recession. 


Impending legislation may have significant impacts on the creative industries in terms of the production and consumption of Canadian content (e.g., Bill C-11, music support programs flexibility, and adoption of tax incentives by other countries). 


Increased insight into the barriers facing equity-seeking groups and growing environmental concerns are leading to action and sparking new initiatives. 

This presentation kicks off the DM@X conference and sets the tone for the topics and subjects covered throughout. Research, reporting and presenting for Digital Media Universe in Canada was done by Zoe Chronis Brown, Peter Lyman, Christiana Puntillo, and Hong Yoong.  

Funding for this study was provided by Ontario Creates, the Directors Guild of Canada (DGC) and SOCAN. Review comments were provided by the DM@X Steering Committee. 

Read the full Digital Media Universe in Canada report here 


Nordicity is a leading international consulting firm providing private and public-sector clients with solutions for Economic Analysis, Strategy and Business, and Policy and Regulation across four priority sectors: arts, culture and heritage; digital and creative media; and information and communication technologies (ICTs) and innovation. With offices in London (UK), Toronto, and Vancouver Nordicity is ideally placed to assist our clients to succeed in the rapidly evolving global markets.