New Findings on Enterpreneurship in Quebec's Music Sector

SODEC has released the results of a study of entrepreneurship dynamics in the music industry in Quebec. The mandate of this exploratory study independently conducted by Nordicity was to conduct the evolution of business models in the music industry in Quebec. Decision-makers will build on this profile to update and design relevant support measures for the music industry.

This study was conducted with the participation of the Conseil des arts et des lettres du Quebec (CALQ), the Association québécoise de l’industrie du disque, du spectacle et de la vidéo (ADISQ) and the Regroupement des artisans de la musique (RAM). These partners were consulted throughout the study, including the définition of its scope.

Key learnings: a complex ecosystem and a myriad of business models

The study makes several observations:

  • The music industry in Quebec operates on a large spectrum of business models. Within this spectrum, entrepreneurship decisions influence the relationship between stakeholders. That being said and despite their apparent differences, stakeholders all have the same objective (a successful and vibrant Quebec music industry) and challenges (discoverability and promotion).
  • Relationships between stakeholders are diverse. This ecosystem has become more complex over the past few years, as a result of constant disruption in the industry. This multifaceted structure poses a challenge to support organizations that fund the industry.
  • Self-production is well integrated into the music ecosystem in Quebec. However, it can take various forms depending on the degree of independence desired by the artist-entrepreneur and the business models of companies. Therefore, it is impossible to understand self-production as a homogeneous phenomenon.

Based on the results of this study, SODEC is working with partners on future measures, including the creation of a new program to support artists-entrepreneurs and their companies. Expected for 2023, this new program will support artists-entrepreneur with a certain level of activity and professionalism. The program will be developed through consultation with the RAM and the ADISQ. $3 million have already been earmarked for the next three years to fund this program.

The full report is available in french. An english-translated version of the executive summary is coming soon. 

Nordicity is a leading international consulting firm providing private and public-sector clients with solutions for Economic Analysis, Strategy and Business, and Policy and Regulation across four priority sectors: arts, culture and heritage; digital and creative media; and information and communication technologies (ICTs) and innovation. With offices in London (UK), Toronto, and Vancouver Nordicity is ideally placed to assist our clients to succeed in the rapidly evolving global markets.