Amina has a background in psychology and cultural studies, conducting both qualitative and quantitative research. Her interests are in cultural policy and consumer culture as it relates to the ever-changing digital landscape.
Amina has merged academic theoretical knowledge with professional practical applications. Taking on research roles in universities, government and the nonprofit sector, she brings the skills gained from these diverse experiences to Nordicity.
Prior to Nordicity, Amina worked with a research project affiliated with the Institute for Research on Digital Literacies at York University examining how the tween girl is framed by the cultural industries of girlhood. She has previously worked at Canadian Heritage in the Creative Marketplace Lab, YES (Youth Employment Services) Montreal conducting research on economic impact , and in the marketing department at the John Molson School of Business providing research support