Caitlin Cross
We analyzed Durham Region’s music industry to understand its economic impact, current strengths, and opportunities for growth. The study mapped music assets and estimated the economic impact of music across the region as a benchmark. The work identified priority areas to inform a future music strategy and support Durham’s ambition to become a “Music Region.”
Working alongside the Canadian Museum of Nature, we developed a strategic plan that charts a clear path for the organization’s future. Built around three core pillars – Evidence & Knowledge, Engagement & Wonder, and Organizational Excellence – the plan provides a roadmap for advancing CMN’s mission and long-term impact.
As part of the national Hear and Now study of Canada’s live music industry, we worked with the City of Mississauga to put numbers behind the value of live music at the local level. The study measured the sector’s economic, tourism, and social impact, while identifying opportunities to strengthen Mississauga’s live music ecosystem and support its continued growth.
We collaborated with the Canadian Live Music Association to quantify the economic value of Canada’s live music industry. The report provides the first national assessment of the sector’s economic, tourism, and fiscal impacts, offering critical evidence to support future investment and policy.
The City of Cambridge engaged us to develop a new Arts and Culture Action Plan to lead the City’s efforts in supporting arts and culture for the next 10 years.
We worked with the City of Kingston in Ontario to develop its first Music Strategy, creating a coordinated path to grow and strengthen the city’s music ecosystem. Grounded in extensive research and engagement with Kingston’s music community, the strategy identifies opportunities to support local talent, strengthen music spaces, build connections across the sector, and enhance the City’s role in creating the conditions for music to thrive.
We worked with Nanaimo Art Gallery to explore options for a new facility, from site selection and feasibility through to business planning. Working alongside the City of Nanaimo, Iredale Architecture, and Global Philanthropic, we assessed redevelopment and new-build options, engaged the community, and developed a clear roadmap and financial model to support the Gallery’s future.