Measuring the Economic Impact of Rogers Stadium's Inaugural Season

This summer has truly put Toronto's event infrastructure on full display for the world. With FIFA matches now behind the city and a busy season of concerts and major events underway, it’s a good reminder that stadiums do far more than host unforgettable experiences. They also generate significant economic activity that benefits businesses, workers, and local communities.

As Rogers Stadium welcomes fans for its 2026 season, we’re pleased to highlight our recent work with Live Nation Canada measuring the economic impact of the stadium’s inaugural 2025 season.

• More than $500 million in economic activity.
• $388 million in GDP and $115 million in federal and provincial tax revenue.
• The equivalent of 3,000+ full-time jobs supported across hospitality, production, transportation, and local supplier networks.

Our research also found that neighbourhood businesses benefited from increased visitor activity, with some reporting sales increases of up to 20% on concert days.

Beyond measuring economic impacts, the study also explored the human stories behind the numbers. A series of “Stories from the Stadium” case studies highlighted the experiences of workers, fans, and local businesses.

These findings speak to the significant role that major event venues like the Rogers Stadium play in strengthening local communities, with impacts extending beyond the gate. Investment in spaces and places that bring people together can catalyze broader economic activity, helping stimulate tourism, local businesses, employment, and neighbourhood revitalization long before – and long after – an event takes place.

For more information about the Rogers Stadium study: Live Nation Newsroom