Ryan Lee
We worked with the Vancouver International Film Festival (VIFF) to understand its economic and screen industry impact, its audiences, and opportunities for future growth. Combining economic impact analysis with audience and visitor research, we identified opportunities to strengthen VIFF’s market positioning, reach new audiences, and sharpen its approach to marketing and communications.

Profile 2025 marks the 29th edition of Canada’s leading report on the economic health of its film and television production. We have had the privilege of delivering Profile over the past three decades, helping to track not just the numbers, but the story of an industry that continues to grow and evolve.
Kelowna’s creative sector is a powerful driver of economic growth and community vitality. Our latest Economic Impact Assessment for the City of Kelowna found the sector generated $579 million in GDP and supported more than 3,500 jobs in 2024.
We are proud to have partnered with Roblox on their 2025 Annual Economic Impact Report for the United Kingdom.