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Trends in the Canadian Digital Media Universe

Nordicity once again took part in this year's iteration of Digital Media at the Crossroads conference. Nordicity took stage to kick-off the conference with a presentation and update of the revenues, employment, and future trends in two key creative sectors in the Canadian digital media universe: audio visual production and music.

Nordicity team presenting at the DM@X conference 

 The overarching themes that were touched upon were:

LABOUR TURMOIL AND AI

The creative workforce sees AI as an existential threat. In the audio-visual sector, US labour turmoil heavily impacted foreign location services in the past year. Meanwhile, Canadian unions raise the same issues as their US counterparts regarding AI and fair pay. 

AI is also reshaping the music industry. As new technologies present new opportunities, AI has introduced disruptions and risks to the industry, and raises questions around rights and ownership of AI generated works. 

C-11 AMID SHIFTING SANDS OF GLOBAL MARKETS

The CRTC tackles wicked problems implementing the Online Streaming Act (Bill C-11), as streamers tighten ship and rethink their business model. Consumers and industry wait as CRTC consults with major streamers and industry stakeholders on the new regulatory framework.

INCLUSION & CLIMATE AWARENESS PROGRESS

While directions seem positive in both the audio-visual and music sectors, data is still nascent around the impact of environmental practices and IDEA efforts.

Read the full Digital Media Universe in Canada 2024 report here

Research, reporting, and presenting for Digital Media in the Universe in Canada was done by Peter Lyman, Nicole MatiationBrian Christensen, and Christiana Puntillo.

Funding for this study was provided by the Directors Guild of Canada (DGC) and SOCAN.

Nordicity is a leading international consulting firm providing private and public-sector clients with solutions for Economic Analysis, Strategy and Business, and Policy and Regulation across four priority sectors: arts, culture and heritage; digital and creative media; and information and communication technologies (ICTs) and innovation. With offices in London (UK), Toronto, and Vancouver Nordicity is ideally placed to assist our clients to succeed in the rapidly evolving global markets.