Megan Lynch

Working alongside the Canadian Museum of Nature, we developed a strategic plan that charts a clear path for the organization’s future. Built around three core pillars – Evidence & Knowledge, Engagement & Wonder, and Organizational Excellence – the plan provides a roadmap for advancing CMN’s mission and long-term impact.
As part of the national Hear and Now study of Canada’s live music industry, we worked with the City of Mississauga to put numbers behind the value of live music at the local level. The study measured the sector’s economic, tourism, and social impact, while identifying opportunities to strengthen Mississauga’s live music ecosystem and support its continued growth.

We collaborated with the Canadian Live Music Association to quantify the economic value of Canada’s live music industry. The report provides the first national assessment of the sector’s economic, tourism, and fiscal impacts, offering critical evidence to support future investment and policy.
We worked with the Canadian Live Music Association (CLMA) to explore the labour challenges facing Ontario’s live music industry. Drawing on input from people working across the sector, the study looked beyond labour shortages to understand the barriers affecting career entry, growth and retention, and identified practical opportunities to build a healthier, more sustainable live music workforce.
Canadian Live Music Association (CLMA) engaged Nordicity to demonstrate the impacts stimulated by Toronto’s live music venues, examine the impact of COVID-19, and make recommendations to ensure the ecosystem can thrive in the future.
As part of the Business / Arts’ ARTS series, Nordicity presented a webinar on how the arts can transform for a digital world.
We worked with the City of Hamilton to demonstrate the value of live music venues to the city’s music ecosystem and wider economy. Combining economic impact analysis with research and engagement across Hamilton’s music community, the study explored how venues support artists, jobs, tourism and quality of life, while identifying opportunities to strengthen the sector for the future.