Carly Frey
We worked with the Vancouver International Film Festival (VIFF) to understand its economic and screen industry impact, its audiences, and opportunities for future growth. Combining economic impact analysis with audience and visitor research, we identified opportunities to strengthen VIFF’s market positioning, reach new audiences, and sharpen its approach to marketing and communications.
We were engaged by the Metcalf Foundation, in partnership with the Canada Council for the Arts, to explore the potential for activating social finance in Canada’s cultural sector. Through a feasibility study, we collaborated closely with interest-holders across the social finance ecosystem – including potential investors, cultural organizations, intermediaries, public agencies, and leading private and not-for-profit funders.
Nordicity led the research for UNESCO’s Voices of Courage – the first global report examining the experiences of women artists, cultural, and heritage professionals in emergency settings. Drawing on responses from more than 120 countries, the report provides critical evidence to inform more inclusive policies and strengthen preparedness, response, and recovery efforts worldwide.
Kelowna’s creative sector is a powerful driver of economic growth and community vitality. Our latest Economic Impact Assessment for the City of Kelowna found the sector generated $579 million in GDP and supported more than 3,500 jobs in 2024.
We analyzed Durham Region’s music industry to understand its economic impact, current strengths, and opportunities for growth. The study mapped music assets and estimated the economic impact of music across the region as a benchmark. The work identified priority areas to inform a future music strategy and support Durham’s ambition to become a “Music Region.”
We collaborated with the Canadian Live Music Association to quantify the economic value of Canada’s live music industry. The report provides the first national assessment of the sector’s economic, tourism, and fiscal impacts, offering critical evidence to support future investment and policy.