Joy Pan

We worked with the Vancouver International Film Festival (VIFF) to understand its economic and screen industry impact, its audiences, and opportunities for future growth. Combining economic impact analysis with audience and visitor research, we identified opportunities to strengthen VIFF’s market positioning, reach new audiences, and sharpen its approach to marketing and communications.

We were engaged by the Metcalf Foundation, in partnership with the Canada Council for the Arts, to explore the potential for activating social finance in Canada’s cultural sector. Through a feasibility study, we collaborated closely with interest-holders across the social finance ecosystem – including potential investors, cultural organizations, intermediaries, public agencies, and leading private and not-for-profit funders.

Kelowna’s creative sector is a powerful driver of economic growth and community vitality. Our latest Economic Impact Assessment for the City of Kelowna found the sector generated $579 million in GDP and supported more than 3,500 jobs in 2024.

We worked with Nanaimo Art Gallery to explore options for a new facility, from site selection and feasibility through to business planning. Working alongside the City of Nanaimo, Iredale Architecture, and Global Philanthropic, we assessed redevelopment and new-build options, engaged the community, and developed a clear roadmap and financial model to support the Gallery’s future.