Nordicity is proud to have partnered with Roblox on their 2025 Annual Economic Impact Report, contributing the economic analysis for the United States and United Kingdom. Our methodology helped quantify the real-world outcomes of the Roblox creator economy, showing how virtual experiences translate into tangible economic growth.
In the U.S., Nordicity’s analysis highlights $1.62 billion in GDP generated between 2017 and 2024, alongside approximately 22,000 full-time job equivalents, and $416 million in tax revenue generated by Roblox creators. 2024 alone saw a $445 million GDP impact, a 29% increase over 2023.
Across the United Kingdom, Roblox has contributed an estimated £306.4 million in Gross Value Added (GVA) and supported 5,200 full-time equivalent jobs from 2017 to 2024. Our findings show that Roblox economic benefits flow beyond traditional digital hubs. Specifically in the U.K., 80% of creators are located outside London, including in places like Liverpool, Birmingham, and Royal Leamington Spa.
Through robust economic modeling, Nordicity has helped illustrate how platforms like Roblox are fostering a new generation of digital entrepreneurs, empowering creators regardless of their location or formal training. We are proud to have supported this work and help bring clarity to the real-world impact of creative innovation.
Find the full reports here:
Roblox UK Economic Impact Assessment 2025
Roblox US Economic Impact Assessment 2025
For more information about the report, contact Lola Zhang.